I’d like you to spend a lot of time thinking about your own website, since your customers and clients certainly won’t if you fall prey to any of the reasons why small business websites fail:
- They are not found on local search engines for obvious phrases (seriously, it takes all of a few minutes to claim a Google Local and Yahoo Local listing)
- The website was launched in 1998 and hasn’t been updated since
- There is no conversion form or method of capturing visitors intent
- Not enough content (or alternatively, too much pretentious jargon)
- It’s just plain ugly
What else am I missing?
Brian Farrell coaches sales professionals to move from the sales pitch to social selling. His clients earn new referrals, attract better prospects and win more business. Get free updates on social selling @ findtheclient.com.
