5 Ways Websites Fail

I’d like you to spend a lot of time thinking about your own website, since your customers and clients certainly won’t if you fall prey to any of the reasons why small business websites fail:

• They are not found on local search engines for obvious phrases (seriously, it takes all of a few minutes to claim a Google Local and Yahoo Local listing)
• The website was launched in 1998 and hasn’t been updated since
• There is no conversion form or method of capturing visitors intent
• Not enough content (or alternatively, too much pretentious jargon)
• It’s just plain ugly

What else am I missing?