Posted by Brian Farrell | Nov 29th, 2009

Build Links To Drive Traffic

Most search engines, such as Google, Yahoo and Bing, present search results based on the quality of inbound links to your site. Links also drive traffic to your website. Imagine this scenario: You (the search engine) are vacationing in a distant city (the Internet), and want to find the best place to eat in town (search engine query). Stopping at a convenience store for a map, you ask the clerk where she likes to...

Posted by Brian Farrell | Nov 25th, 2009

Website Landing Page Checklist

Many marketers pre-sell very well, painting pictures of product (or service) benefits in their prospect’s mind. But they fall flat on the landing page. Use this checklist when designing yours. Does the copy on your website agree with the copy of your ads? Have you removed or disabled outbound links on your landing page? Consider keeping only links that move your prospect towards a sale. Does your website copy...

Posted by Brian Farrell | Nov 23rd, 2009

5 Ways Websites Fail

I’d like you to spend a lot of time thinking about your own website, since your customers and clients certainly won’t if you fall prey to any of the reasons why small business websites fail: They are not found on local search engines for obvious phrases (seriously, it takes all of a few minutes to claim a Google Local and Yahoo Local listing) The website was launched in 1998 and hasn’t been...

Posted by Brian Farrell | Nov 23rd, 2009

Recent Speaking Engagements

Last week, I presented inbound marketing seminars at the Tulsa Bar and at Beasley Allen’s Legal Strategies. I present a similar type of program to county and regional bars (for lawyers, not drinkers!) across the south, and the questions always fall on the technical side: How do you launch a blog? How often should I update my website? etc. But what’s most common, but not clearly asked, is how a law firm...

Posted by Brian Farrell | Nov 23rd, 2009

Introducing Our Small Business Marketing Blog

Who can doubt blogging’s vital role in today’s social economy? As of this writing, BlogPulse has identified more than 124 million blogs, with 75,353 coming to life in the past 24 hours. Make it 75,354 with the launch of our small business marketing blog. The underlying theme? The use of inbound marketing to position your business in front of an audience already looking for you. We’ll explore...